Public Diplomacy and Digital Communication

Development in communication technologies and digitalization have deeply affected the norms, goals working procedures of public diplomacy actors institutions. This article discusses with two different dimensions. The first part is a functional dimension that focuses on use digital tools activities. Effects platforms activities institutions evaluation will be discussed. In second part, how values norms society affect practice value perceptions its practitioners analyzed normative approach. Digitalization processes cannot understood without characterizing emerged developments technologies. an ongoing process where every country at levels. Although has caused radical changes from language to social media policy making, it not been able prevent discussions terms values. As requirement society, structures should flexible may innovative ways. Their response innovation immediate, but over time they are expected learn balance possibilities technologies, demands their own goals.